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Kelsey McCarson@kelsey_mccarsonJuly 24th, 2019 - 08:45am@kelsey_mccarson

Swedish casino gaming developer NetEnt launched its popular line of interactive online casino games last week in Pennsylvania after the state's regulated online casino market went live on July 15.

Earlier this year, NetEnt, through its subsidiary NetEnt Americas LLC, was granted an Interactive Gaming Manufacturer Conditional License by the Pennsylvania Gaming Control Board (PGCB).

That meant the company could diligently focus on making customer agreements with gambling operators in the state so it could be ready to launch its assortment of online casino games as soon as the market went live in the state.

To that end, NetEnt was successful.

NetEnt's Pennsylvania Entry a Huge Opportunity

NetEnt's westward expansion into the U.S. online casino market received another huge feather in its cap by going live in the Keystone State last week. After all, Pennsylvania is the fifth most populous state behind California, Texas, Florida and New York. Also, Pennsylvania is just the fourth state to regulate digital casino gambling in the US.

With 12.8 million residents, the state represents an ample opportunity for companies such as NetEnt who are seeking to enter this brand-new online casino market in the U.S. to solidify its standing early among its competitors.

'I am very pleased that the market in Pennsylvania has now opened. We are one of the few online casino suppliers offering our games right from the start, and I am convinced that our award-winning online casino games will be much appreciated by players in Pennsylvania,' Erik Nyman, Managing Director of NetEnt Americas LLC, said in a press release.

The company has won numerous awards over the years for its mobile and digital casino products, including the honor as Online Casino Supplier of the Year at the Global Gaming Awards in 2018. NetEnt's entry into the Pennsylvania gaming market should help the company continue its long run of success as one of the world's leading slot and table game producers.

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More About NetEnt, U.S. Expansion

NetEnt was founded in 1996 in Stockholm, Sweden, as a casino software developer and gaming supplier to operators around the world. NetEnt employs 900 people across its offices in Malta, Stockholm, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey.

A global leader in online casino game technology, NetEnt's foray into the U.S. gaming market began in September 2015 when New Jersey regulators granted the company a transactional waiver to supply the state with its assortment of online casino games.

This year, New Jersey granted NetEnt a permanent license through the New Jersey Division of Gaming Enforcement. That victory seems to have set the course for an emboldened company to seek the same types of licenses and opportunities in other states.

Also this year, Penn Online Entertainment, a subsidiary of Penn National Gaming's Penn Interactive Ventures, became a customer for NetEnt.

NetEnt now has a foothold in both New Jersey and Pennsylvania, the two most populous U.S. states to allow online casino gambling.

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sharetweetcopy linkLink copied!WRITTEN BY@kelsey_mccarson

Kelsey McCarson, a veteran sports journalist who also covers boxing and MMA, writes about gambling and online casino news for TopUSCasinos.com. He has written for Bleacher Report, TheSweetScience.com and NYFights.com, and his work has appeared in USA Today, CNN and Fox Sports.

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Kelsey McCarson, a veteran sports journalist who also covers boxing and MMA, writes about gambling and online casino news for TopUSCasinos.com. He has written for Bleacher Report, TheSweetScience.com and NYFights.com, and his work has appeared in USA Today, CNN and Fox Sports.

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Latest market launch

NetEnt has launched its library of casino games on Wind Creek's online casino in Pennsylvania in its latest move to expand in the US market.

The company is supplying many of its video slots and table game options to the Wind Creek online platform. NetEnt has been expanding in Pennsylvania since July 2019; it has seen consistent growth in the state each quarter.

underlines our status as a go-to supplier in Pennsylvania'

Netent Online Casino Pennsylvania Pa

NetEnt Americas' vice president of commercial Brian Kraft commented on this latest launch, saying: 'The deal underlines our status as a go-to supplier in Pennsylvania both with established operators and emerging brands. Given the strong performance of our content with local players, this partnership will no doubt see Wind Creek make a big impact in the online landscape.'

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A positive move for Wind Creek

Wind Creek Hospitality's chief marketing officer Ken Rohman spoke about the excitement of entering the online arena in Pennsylvania, with the NetEnt partnership being an ideal way to quickly garner market share soon after launch.

The Wind Creek Casino is operated by the Poarch Band of Mission Indians. Its Wind Creek Hospitality subsidiary launched the online casino, powered by Pala Interactive, in August. Betfred is on board as the tribe's sports betting partner; the British sports betting company is in charge of both online and retail betting for the property.

NetEnt availing of opportunities

NetEnt has been looking at all possible opportunities to expand in the US in recent months. Only a few days ago, NetEnt announced that it is teaming up with BetMGM in the West Virginia online casino sector.

It has seen its greatest success in the US to date in New Jersey and Pennsylvania. Second quarter financial figures show 148% year-on-year growth in New Jersey gross gaming revenue for the developer, with a 100% increase for the same period in Pennsylvania. The company has been benefiting from the increase in popularity of online casino games during the COVID-19 pandemic.

The game developer is in the process of being acquired by leading live casino game supplier Evolution Gaming. In June, Evolution Gaming made a bid of SEK19.6bn ($2.2bn) to acquire NetEnt.

The UK Competition and Markets Authority has launched an investigation into this planned merger due to concerns that it will undermine competition in the British online gambling sector. The two parties were originally planning to complete the deal in November.





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